We stuck with a bright color palette to match the bold flavors of the dip itself, and the color names are derivative from the ingredients or anything associated with the region that Baba Ganoush originated from.
The four characters represent the four main ingredients in NOOSH: eggplant, lemon, garlic, and pepper.
(Is it getting hot in here, or is it just NOOSH?)
Team NOOSH can also be found at farmer’s markets and on flyers and signs around town.
The Creation of NOOSH (2024).
Made with Carli Aldape, Caitlin Kreinheder, Hannah Kent, Sarah Hardin, and Ora Watanatham.